Meet Rich Ideas



Adam Rich


Adam grew up around the media and advertising business. From a young age, he would recite jingles and remember commercials. After graduating with honors from James Madison University with a marketing degree, he spent almost 5 years as an account manager at Cox Radio in Richmond before joining Rich Ideas in early 2011. As the leader of the charge at Rich Ideas, Adam focuses on staying true to our core values, pushing relentlessly on behalf of our business partners, and elevating the lives and well being of our team. He is a proud husband and father and enjoys hanging with the family, golf, fire pits, poker and rocking white suits.

Bob Rich


Bob founded Rich Ideas in the late 1990s, following a career in broadcasting that spanned over three decades and included everything from sweeping floors to owning and managing radio and television stations.

The accomplished veteran discovered a passion for the marketing side of the business, and focused his energies on writing and producing advertising. He created a multitude of radio, TV and print ads for many clients, and as he stated, “some of them were pretty good”.

As Rich Ideas took shape, his two sons, Adam and Ed, became interested in advertising and marketing, they eventually became part of the company. Today, they are the firm’s driving force.

Bob’s title is “Founder and Chief Ideas Officer”. Now semi-retired, he enjoys his thirty thousand foot view, and offers creative contributions from time to time. He takes great pride in watching the company grow and prosper.


Ed Rich

Digital Marketing Director

Ed joined the Rich Ideas team after graduating with a bachelor’s degree in Business Administration from VCU. As the digital marketing director, he coordinates and advises clients on their digital marketing campaigns, including SEO, social media, PPC, and e-mail. Ed prides himself on his problem solving abilities, efficiency, and focus on data. He currently lives in Midlothian with his family.

Jess Fenstermacher

Account Manager

Jess brings a fresh perspective to the team. She is a proud graduate of the University of Virginia, with a degree in Architectural Design Thinking and a minor in Health and Wellbeing. With a passion for helping others, making connections and building lasting relationships, Jess has seamlessly fit into the company culture at Rich Ideas as an Account Manager. When she’s not busy learning the ins and outs of the marketing world, she likes to spend her time enjoying the outdoors, live music, art projects, and yoga.


Lindsay Fulton

Account Manager

Lindsay will dive into any challenge with a smile. With a degree in Communication Studies and Public Relations from Longwood University, coupled with her past experience in media sales, she brings a new level of expertise and fresh perspective. With a passion for helping others and ready to take on any client needs, Lindsay is the perfect addition to the Rich Ideas team as an Account Manager. When she isn’t busy working on marketing strategies, you can find her with her husband and two dogs, Gunner and Maxwell. She enjoys going to the river, spending time with her friends and family, and traveling.

Devyn Vernier

Marketing Coordinator


An avid mystery reader, Devyn loves to solve puzzles and figure out the who, what, when, where, why, and how of things. This made her a great fit for the marketing coordinator position at Rich Ideas because she’s able to perform research, gather data and analyze it to assist the team everyday! A proud Spartan, Devyn graduated with high honors from Michigan State University, with a degree in Advertising Management. Outside of work she loves to try new things, play and watch sports, take photos, and hangout with her friends, family, and dog, Bailey.

Ryan Swain

Digital Support Specialist

Ryan is a Richmond, Virginia, native who studied at Virginia Commonwealth University where she obtained her Bachelor’s degree in Marketing. She loves all things creative and helping others. When she’s not working part-time as our Digital Support Specialist, she is most likely spending time with friends, family, and her dog, Mud. 

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